Customer Success
It’s all about the numbers.
You can’t improve what you can’t measure.
If you migrated your data from another CRM application, or import lists, or use web to lead, the data integrity if your database has been compromised by duplicate records.
All metrics measurements begin with the number of records that are being marketed to.
For this reason alone, investing in a duplicates prevention tool is a good business decision.
There is a reason that one of the default Salesforce reports is The Login Wall of Shame.
There is a growing body of research from industry experts that indicates that one of the number one factors determining the success or failure of a Salesforce implementation is data quality.
It is likely that your company is spending thousands, tens of thousands, hundreds of thousands, maybe even millions of dollars on your salesforce implementation.
At the 2010 Dreamforce, we took an informal poll, we asked every implementation partner we came across what the biggest challenge they faced in deploying Salesforce for a new client. almost unanimously said the same thing.
“…user adoption”
Uninformed salespeople sometimes view Salesforce as busywork, something that will slow them down and not help them make more money. They never forget to follow up on a lead.
You only get one chance to make a first impression, if your users lose confidence during an implementation because of a bad user experience due to data quality, your entire effort can suffer a crippling blow to the confidence of its users.
RingLead can help you with the foundation of data quality, duplicate removal and prevention.
RingLead’s post import and post Web-to-Lead task assignment and auto response features also extend’s Salesforce’s lead nurturing capabilities.
