Lead Nurturing

Salesforce defines rules that trigger time-dependent actions, executing relative to any date or date/time field on the object as specified in a time trigger. These triggers can be configured based on lead scoring field values to provide a lead nurturing system.

For example, a mid-sized company interested in product A will receive an email template one week after they have submitted the free trial web form but have not yet activated it. Aggregating the profiling information such as company size with the qualifications such as product interest is made possible by the real-time de-duplication of RingLead. Updating existing Leads or Contacts and appending field information enables automation of marketing initiatives.

RingLead Partners

The following exclusive salesforce.com email marketing partners provide extended solutions to the RingLead and salesforce.com integration. Below are partners integrated with RingLead.

Genius RingLead's real-time deduplication and Lead management complement Genius' Marketing Automation. Genius solutions are fully integrated with salesforce.com, so users can take advantage of Genius' unique email marketing and lead management capabilities right from within salesforce.com. Salesforce users can see Genius activity results right within each lead and contact record. Learn more about Genius
Eloqua RingLead's real-time deduplication and Lead management complement Eloqua's Demand Generation. Web forms are deduped in real-time instead of during nightly Eloqua/Salesforce synchronization and uses RingLead's advanced deduplication technology. RingLead Declone Web-to-Lead can be configured to work with Eloqua by using the CRM Integration included with Eloqua Express, Eloqua Team, and Eloqua Enterprise. Learn more about Eloqua

RingLead application(s) with Lead Nurturing:

Declone Web-to-Lead
Any web form can be used to search and update the matching Contact or Lead in salesforce.com. If a match is found, fields can be updated while archiving overwritten or new information. The salesforce.com Campaign module is fully supported and Tasks or email notifications can be created.

Declone Mass List
Import a list to update existing Contacts or Leads. Fields can be updated while archiving overwritten or new information. The salesforce.com Campaign module is fully supported and Tasks or email notifications can be created.

Contact RingLead Sales for more information