Suggestions for Reducing Duplicate Leads

1. Verify existing company names. They should match one of the following:

   - Trademark footer on the company's website

   - Company's "About Us" webpage

   - Hoovers.com
    

2. Add URL and email addresses to all Accounts, Leads and Contacts.
    
3. Fix any typos.
    
4. Implement best practices for data entry.
    
5. Purchase Declone™ De-Dupe Service to reduce duplicate
   incoming Leads.