RingLead Cleanse uses patented duplicate merging
technology to detect and eliminate duplicates
inside your CRM and MAP.
The average database is full of dirty data that interferes with your ability to achieve the single customer view necessary to drive a frictionless customer experience.
RingLead’s Data Cleansing Tool optimizes your database so you can spend less time worrying about the integrity of your data and more time taking action.
Best practice templates are baked into the interface that you can customize with flexible conditional logic with over 45 matching operators on unlimited fields. Statements to determine the master record and which fields will combine or be prioritized in the final merge.
Examples of the flexible field level merging includes:
- Text fields: Concatenate text fields from duplicate records
- Numerical fields: Adding, averaging, or taking the highest value (i.e. combining lead scores of duplicate leads)
- Picklist fields: drag-and-drop pick list values to prioritize one value over another (i.e. prioritize a “qualified” over a “not contacted” status into the merged record)
- Archive overwritten written field values
This improves matching accuracy by properly standardizing, verifying and completing fields to match against, while enhancing the completeness of the data in the final merge.
In addition, rather than scheduling tasks to automatically execute on completion, you have the option to schedule alerts that prompt data managers to review before pushing to Salesforce.
Additionally, when Leads are linked to Accounts, relevant account information is automatically written to lookup fields on the Lead, which is crucial for processes like lead segmentation and lead routing.
This feature also allows you to export your merge reports into a .csv file, and could be useful during the early stages of cleansing, when approval of duplicate merges is needed from your team and stakeholders.
The pre-merge function is applicable to all batch data updates and insert processes like normalization, reassignments, list upload etc.
Common use cases of Mass Update & Mass Delete include:
- Repair incorrectly imported data
- Mass reassign ownership (i.e. transferring all contacts owned by inactive users)
- Fix invalid Account owners
- Update opt out fields or do not send for non GDPR compliant records
- Fix duplicate data fields
- Copy custom phone field value to lead standard phone field
- Populate newly created custom fields
- Concatenating field values from text fields into a single file
- Adjust lead scores
The RingLead fuzzy matching criteria allows you to find and match duplicates like Bob and Robert, and match company names like GE and General Electric. You can craft AND/OR Boolean statements to match duplicates that wouldn’t be matched by your native CRM/MAP solutions. Use any combination of fields, and even match across fields (i.e. website to email domain) to detect duplicates.
Experts estimate it costs $1 to prevent a duplicate, $10 to correct it and $100 to store it if left untreated
How dirty is your data? Take the dirty data quiz to find out the state of your database.
With standard/custom object deduplication and
powerful bulk actions, RingLead optimizes
your database for maximum performance with
minimum human effort.
Don’t just take our word for it. Listen to our customers.
See how Watermark Insights used RingLead to merge 3 disparate Salesforce Orgs following an acquisition, allowing them to achieve a single source of truth for their customer data.
See Altium’s explanation for how implementing a data quality strategy through RingLead had a “direct impact on revenue growth.”
RingLead seamlessly integrates with your CRM and marketing automation platform for a hassle-free process to high-quality data. With a simple set up and easy-to-follow instructions, cleaner data is only a few clicks away.
Easily connect your CRM to RingLead and experience powerful duplicate matching, duplicate protection, real-time enrichment, intelligent routing, and more.
RingLead integrates with your Marketo Instance via Webhooks and APIs to prevent duplicates, enrich in real time, normalize, match leads to accounts, route leads, and more.
RingLead integrates with Eloqua via APIs to merge your existing duplicates, prevent future duplicates, and enrich in real time for a stronger database going forward.
Easily configure Pardot and experience real-time enrichment, bulk enrichment, and smarter lead generation via intelligent web forms right in your website.
“Ringlead provides you with the tools needed to truly maintain your data.”Taylor BSalesforce Administrator
“Their ability to dedupe and normalize our data is unmatched and the ease of integration is incredible.”Matt BSenior Marketing Manager
“RingLead Cleanse gives me peace of mind. I know that when I’m going to send something out I have the right list and my database is clean.”Laura EMarketing Ops Manager
“Cleanse is such a fantastic tool, my team uses it every day. RingLead found more duplicates than I can count and merged them without skipping a beat. No other solution we’ve ever tried could do that.”Deniz HSenior Vice President of Sales